By adding a twist to the usual tear off poster with detachable phone numbers, we made the general public comprehend that calling the number could change the life of a victim of abuse. When removing the number strip, the bruises on the victim’s face depicted in the poster partially disappear, showcasing the real effect of a denouncing phone call.

We printed a regular poster with a picture of a face, and on top of it added transparent strips with bruises on them, and a phone number on the bottom of each strip. By pulling a phone number, the transparent strip is removed and takes with it the bruises that covered the face.

This campaign raised the number of phone calls in 27%.