Cannes Lions

THE VISIBLE SHIELD

THJNK, Hamburg / E-PLUS / 2013

Case Film

Overview

Entries

Credits

Overview

Execution

The visible Shield is the world’s first Braille screen protector for smartphones. It lets blind and visually impaired people find their way around their smartphone. The special film embossed with Braille allows them to use something that’s indispensable to them: their sense of touch.

Outcome

The visible Shield has recently been launched in Germany. Our vision is to provide a new extended way of using a smartphone to all blind or visually impaired people around the globe. In cooperation with BASE and many others we are going to achieve this goal.

The Visible Shield – a simple protective film overcomes barriers.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The shittiest campaign of the year

ADVICO Y&R, Zurich

The shittiest campaign of the year

2016, HELLY HANSEN WORKWEAR CENTER

(opens in a new tab)