On The Famous Grouse Facebook page we created a Label Maker App that allowed users to create personalized whisky bottle labels with a photo, a name and a message. The application was linked to a digital panel on the scaffolding net, so the uploaded labels could be displayed seamlessly. The net showed the labels created by the users shortly after uploading. Upon appearing on the LED 'Wall Of Fame' a picture was taken from the opposite building and was delivered to the users so it could be instantly shared over social channels. This resulted in considerable incremental reach.

The campaign far exceeded expectations regarding sales results as they registered a 265% sell out growth in trade during the campaign period (December). More than 3100 users tried the application and 2000 of them was made famous on LED wall of the construction net.