Cannes Lions
THE WATCH
NOT PERFECT Y&R, Vilnius / SVYTURYS / 2013
Overview
Entries
Credits
Overview
Description
A TV commercial to re-introduce a best-selling premium beer in Lithuania, Svyturys Ekstra.
Execution
TV ad involved detailed drawings of every element of a watch mechanism, 3D modeling, and a special programmed rig to animate them into a single mechanism.
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