Cannes Lions

THE WAY OF LIFE

CINQ VISUALS S.R.O., Praha 6 / SKODA / 2022

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We found it crucial to strengthen the emotional immersion of the film musically and help the audience engage with the story viscerally, sending shivers down the spine. The ups and downs in pacing of the edit created the structural building blocks of our music. If we were to describe the music in one word, we would say it is passionate. The narrative comes mainly from the voiceover and it felt natural to leave enough space for it to cut through, while always strengthening the emotion. In order for the intimacy to come across we picked a small string quartet arrangement and a delicate music-box that reminds of childhood and brings out nostalgic memories.

Similar Campaigns

12 items

1 Cannes Lions Award
ŠKODA x Handsome Dancer “CoinciDance”

PHD TAIWAN, Taipei

ŠKODA x Handsome Dancer “CoinciDance”

2018, SKODA

(opens in a new tab)