Cannes Lions
LEO BURNETT FRANCE, Paris / SAMSUNG / 2015
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Samsung Galaxy A users thought they were invited to an audition.
But here is what they really experienced :
We presented teens with a dilemma...
We offered them the trip of their dreams.
On one condition.
First, they would have to agree to give someone access to the content of their Samsung Galaxy A for 10 minutes.
What they didn’t know was that in fact, they’d be allowing their parents to see what was in their phones.
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