Warner Bros. Themed Entertainment, Miral, and Hilton created The WB Abu Dhabi as the first ever Warner Bros. hotel in the world. Situated on Abu Dhabi’s Yas Island just steps away from the award-winning Warner Bros. World theme park, the objective was not to create a fully immersive experience, but rather to infuse the Studio’s rich history of storytelling into an authentic, elegant, and one-of-a-kind hospitality destination fit for guests of all ages. From the Kids Club featuring Looney Tunes characters and designs, to the Living Archive featuring specially curated props and artifacts from the legendary Warner Bros. archives, the guest experience at every turn needs to evoke the breadth and quality of Warner Bros.’ legacy in entertainment and storytelling.

With guests of all ages arriving to this global destination, it was vital to create an authentic representation of the Warner Bros. brand that honors the Studio and creates a new way for guests to connect with the iconic brand. We wanted to place the guests in the heart of their own Warner Bros. story. To do this, we curated an experience that allows guests to be transported into a world where every moment is expertly infused with Warner Bros.’ legacy of storytelling - an ‘Inn Between Worlds’ - providing guests with a sense of belonging rather than purely being an observer. From the moment guests arrive and see the stunning digital displays, to walking the halls and admiring the hand selected art or asking the piano from “Westworld” to play them a tune, guests are treated to an experience rich in storytelling and character.

Warner Bros. history is steeped in storytelling – from movies, to shows, to comic books – and this storytelling goes deeper than the screen or page, including studio tours, theme parks, exhibitions. We knew this legacy would be integral to the strategy from day one. The characters and stories told by Warner Bros. are archetypal and timeless, often with the promise of more to come. Warner Bros. is ‘To Be Continued’ rather than ‘Happily Ever After’. This formed the basis of our strategy – WB exists at the precipice of story – always at the edge of storytelling. Translated into a hotel experience, we wanted to create an environment where guests can discover, explore, and shape their own story. This inspired the larger creative idea and the unique role it plays in guest’s story: The WB Abu Dhabi is ‘An Inn Between Worlds’ – a place where all storylines intersect.

Every interaction, every communication, and every experience is an opportunity for guests to create new adventures and discover something never-seen-before. From the moment they arrive, the guest experience is tied together with a cohesive brand voice, look, and feel titled ‘The Narrator.’ With bespoke sculptures based on the luggage of famous guests like Arthur Curry and Pennywise, to thirty-five original short films inspired by Batman, Blade Runner, Looney Tunes and more, on displays seamlessly blended into the hotel’s architecture, a variety of experiences deepen the guest excitement. An evolving collection of props called the Living Archive, an interactive installation featuring the piano from Westworld, a curated gallery of 300+ pieces of artwork throughout the hotel and more guide guests along on their story. Guest can also enjoy themed restaurants including 'Sidekicks,' a family-style diner, ‘The Director’s Club,’ a sophisticated ‘meatery,’ and 'The Overlook,' a rooftop bar with stunning views.

The WB Abu Dhabi opened to the public in November 2021.

The launch generated a huge amount of media coverage around the globe with 776 media placements in 137 languages garnering over 1.4 billion earned media impressions.

The real success of the hotel is always going to be measured by the quality of the guest experience – and by April 2022, The WB Abu Dhabi has received thousands of reviews across major booking sites including Expedia, Booking.com, Hotels.com, Kayak, Trivago, and Google receiving an aggregated rating of ‘Excellent – 4.6 out of 5’, and is already ranked the 6th best hotel in Abu Dhabi, according to TripAdvisor reviews.