The Weather Channel came to us to launch their new more personal website. They wanted to use this as a retention tool for their existing customers, and a recruitment tool for new customers.

With $0 media dollars and a $40,000 production budget we turned to social media to engage with celebrities to gain maximum reach with minimum spend. Each personalized forecast featured on air talent from The Weather Channel (real meteorologists our fans love dearly).

However, our fans weren't use to seeing this side of these on air talents adding to the buzz the campaign received. We knew that if just a few celebrities engaged the media ripple across twitter would be massive. We were right.

Within 24 hours we received over 8 million twitter impressions thanks to celebrity engagement.

The Weather Channel came to us to launch their new more personal website. We figured what better creative device than using social media to send out personalized weather forecasts to highly active Twitter celebrities in hope they would share our content with their fans. Each of the forecasters that dressed up like a celebrity were actual Weather Channel meteorologists that Weather Channel fans were very familiar with.

With $0 media dollars and a $40,000 production budget we were able to earn over 8 million Twitter impressions in less than 24 hours - all driving to the new weather.com which hosted the videos. That’s an ROI of $.005 per impression.