The West Bay Club is a re-branding of the resort previously known as The Savoy Club. The West Bay Club, located on the Isle of Wight is an all year holiday destination, attracting couples, groups of friends and clubs looking for a relaxing and luxurious home from home

Taking inspiration from the Club’s British coastal location, a distinctive wave / shell illustration was created. The ‘S’ and ‘C’ letterforms were also crafted to mimic the shape of the wave and create an iconic logo.

The transitional rebrand from The Savoy Club to The West Bay Club has been extremely successful, so much so that it has been carried throughout the company from stationary and signage to the website and advertising materials.