A young man steps out of his house to cycle through the Irish countryside in the pouring rain. On his journey he greets the locals as they cheerfully go about their everyday business despite the weather. At the end of his journey he stops at a field of dairy cows and greets them. He’s the farmer and we realise why everyone is so happy that it is raining – all that rain makes the grass that the cows eat so green and lush, which makes Kerrygold butter so golden and creamy. The Wetter The Weather, The Better The Butter.