Cannes Lions
MUSEO, Santiago / PERNOD RICARD / 2014
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Description
Chilean musician Juan Manuel Aguirre finds an unexpected sound playing his guitar with a Celo Arch: A whale's singing sound. The ad shows how Ballantine's makes his fantastic journey possible, where the artist travels from Santiago to a remote bay at northern Chile searching for this magnificent mammals only with his music. The result is an intimate and inspiring "Stay True" story.
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