Cannes Lions
DAF, Santiago / VINA CONCHA Y TORO / 2013
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The legend of Casillero del Diablo, one of the world's most famous wines, is a story of robbery, mystery and suspense. It's a story made for the big screen.
This advertisement presents its century-old legend as a modern-day crime thriller. The legend can be traced back to the 19th century. To keep thieves from stealing his most prized wines, Don Melchor de Concha y Toro spread word that the devil lived in his cellar. Today, a precious bottle of Casillero del Diablo arrives at a museum as part of an exhibition on wine history, open to the public. When a daring thief begins to plan its robbery, the legend of Casillero del Diablo awakes.
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