Heineken is known for throwing fun parties in Singapore. But to stand out, we had to do something different than what most brands do. Not another music or dance party – we did more than that. We hijacked the Mother of all Singaporean food courts, Lau Pa Sat. We threw Heineken's first live fashion show in Asia inside the food court and it was a night of street food, music, fashion and so much more.

Everything was live. From delicious food prepared in front of you, DJs, dance acts, aerial beer servers and a surprise appearance by F1 legend, David Coulthard. And the runway was built from the ground up to showcase Heineken’s fashion collection and local designers. With so many activities for consumers to experience in one event, we can agree that Singapore said yes and it was a night of Formula One for Everyone.