Cannes Lions

The wonderful wizard of Oz

J. WALTER THOMPSON ITALY, Milan / IL NARRATORE / 2016

Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

The background.

Il Narratore is a company specialized in audiobooks to download directly from its website, or buy in the bookstore.

Its growing success also depends on the large range of titles and on the quality of the contents.

The brief.

The purpose of this communication is to tell us this great variety of world literature novels and the strong impact that these audiobooks - very well interpreted and rich in sound effects - have on the listener.

The idea.

Thanks to these audiobooks, the listener can have a much more physical entertainment experience, as if through the wires of the headphones the characters gain a real physical dimension, demonstrating this way a powerful capacity to give emotion. In the magic of listening, characters don’t lose their power compared to reading, but acquire instead a strong presence that goes directly to our ears.

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