We were tasked with relaunching the CIBC Aventura Card, a travel credit card that enables your spirit of adventure. But “adventure” means different things to different people. For some, it’s going on an exotic safari. For others, it’s trying everything on the room service menu. We needed to show travelers of all kinds that the CIBC Aventura Card was perfect for them because it let them adventure where they want, how they want, when they want.

The film opens inside an oyster as it’s being shucked. The shell widens to reveal our first traveler.

From there, we follow different travelers around the world enjoying oysters in every way possible — from trying a yiayia’s family recipe in Greece to having them fresh at a Japanese fish market to shopping for pearls in Dubai to marveling at Johannes Vermeer’s Girl with the Pearl Earring in a museum. Along the way, we see glimpses of the CIBC Aventura Card, making all these adventures possible.

As the film reaches its climax, we see a Super that reads:

With the CIBC Aventura Card, the world is your oyster.

The campaign not only drove business for the CIBC Aventura Card, but was also well-received by audiences.

Results:

+12% in sales immediately following our campaign

+118% in acquisition against yearly objective

+114% in video completion rates on META platforms