Cannes Lions
ADK, Tokyo / NTT / 2018
Overview
Entries
Credits
Execution
?INNOVATION ??
A revolutionary, world's first printing technology was used.
?
?Step 1: a huge poster of a totally black sky
?Step 2: when pictures were taken using flash,
?Step 3: fireworks appeared and lit up the sky
?INNOVATION ??
Fireworks from 47 prefectures can be displayed freely.
?It was a system to bring up the fireworks festivals around Japan,
where docomo provides reinforced networks.
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