Cannes Lions

The world's 1st #smartphone fireworks festival

ADK, Tokyo / NTT / 2018

Presentation Image
Demo Film
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

?INNOVATION ??

A revolutionary, world's first printing technology was used.

?

?Step 1: a huge poster of a totally black sky

?Step 2: when pictures were taken using flash,

?Step 3: fireworks appeared and lit up the sky

?INNOVATION ??

Fireworks from 47 prefectures can be displayed freely.

?It was a system to bring up the fireworks festivals around Japan,

where docomo provides reinforced networks.

Similar Campaigns

12 items

Shortlisted Eurobest
Wildlife Watch

EDELMAN UK, London

Wildlife Watch

2021, SAMSUNG

(opens in a new tab)