Cannes Lions

The World's Biggest Asshole

FURLINED, Los Angeles / DONATE LIFE / 2017

Awards:

2 Bronze Cannes Lions
Film

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Overview

Description

The video opens to establish the main character, Coleman F. Sweeney. We follow Coleman in his seemingly average life and see just how big of an asshole he is—honking at old people walking across the street, shooting paintballs at dogs, throwing bottles of piss out of a truck window. He is a disgusting human no matter how you look at it. Everyone hates Coleman as much as he hates them.

But then he has a heart attack, well subarachnoid hemorrhage, and dies. It is then that we see that Coleman was a registered organ donor. No one knows what inspired him to do it—but he did. Upon his death, his organs and tissues went on to save and improve the lives of many others. Coleman proved that even an asshole can save a life.

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