Opendoor is a digital real estate platform. They wanted to raise awareness of the brand and break through in a crowded real estate category during the peak home selling and buying season in one of their most important markets. Also, given the economic challenges in the category, they needed a solution that wouldn’t break the bank.

On the world’s biggest stage, during the world’s biggest game, when all eyes were on the city of Phoenix, we introduced them to real estate’s biggest game changer by erecting the world’s biggest “for sale sign”. Visitors, fans, press and media flocking to the city for the event couldn’t miss it on their way to the stadium.

30% increase in site traffic