Cannes Lions
SAATCHI & SAATCHI NZ, Auckland / TVNZ / 2008
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'An Inspirational True Story' advertised the fact that the movie 'The World's Fastest Indian' was to be aired on TVONE. The movie itself was dear to New Zealanders' hearts as it told the well-known true story of a New Zealand icon. The speed of the narrative and the use of an Indian narrator were a simple pun on the movie title. The speedy narration also allowed a thorough synopsis of the movie to be humorously and effectively slotted into the 30 second ad.Based on the life of a New Zealander, The World¹s Fastest Indian was filmed in New Zealand and starred Acadamy Award winner, Sir Anthony Hopkins. The movie is one of the highest grossing New Zealand films of all time. It won numerous local and international screen awards, including best actor, best picture and best director.
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