CHALLENGE

To increase the number of Facebook fans.

IDEA

“The World’s Shortest Limited Time Offer”

It's Facebook game application which participants may win 50%off coupon just by clicking the button. However, the chance is only for 0.1 seconds, the moment the digital clock shows a repeated pattern of digits.

RESULT

Domino’s became the No1 Pizza Brand on Facebook in Japan

-Only for a total 8.7 seconds campaign,

-The number of Facebook fans increased by 150%

-The growth rate is 2000% faster than before

In addition, the winning rate was only 9.2%.

The minimum amount of coupons brought the maximum result.