The spear head of Würth Norway are the traveling sales persons who are always on the road to make sure their clients have all they need when it comes to tools, equipment and fastening materials. We call them Würth-men and Würth-Women: Ordinary, but loyal and hard working people on the road. We wanted to give these everyday heroes a tribute. Give him or her pride in his work, open doors, have something to gag and laugh about internally and externally, but also inform about new products.

We made two paired up radio ads that run during the same period. The first is a tribute to one of the Würth-men or women. In this first there is also mentioned a product or service from Würth. The second contains more product information about the product mentioned in the first. Branding and selling mixed together.

This one is a tribute part.