We converted the bill in a pack of microwave popcorn. Creating an entirely different way of inviting them to use the service. We knew that once they tried Claro Video, they couldn’t resist subscribing.

First, we sent Yummy Bill to our top 2.000 users, identifying the ones that had never used Claro Video. A massive 498.000 more bills is projected by the end of 2015.

We increased consumption Claro Video by 29% with only 1 Impact.

We achieved an effectiveness of 89%

With a cost of less than $1 per contact, we got 6440% of ROI per subscriber.