Cannes Lions
SWISS PUBLICIS ZURICH / ZURICH CITY THEATRE / 2007
Overview
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Credits
Description
To attract film-goers, the Zurich Theater produced an advert highlighting the live character of theatre. Actors acted out short scenes from famous plays, offering an impressive look into the world of theatre.
Outcome
The winter season 2006 sold out. This was an increase over the previous year of 14%!
Similar Campaigns
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