Cannes Lions
HAPPY SOLDIERS, Sydney / SPIRITHOUSE THEATRE COMPANY / 2010
Overview
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Credits
Outcome
Every night the new actors took to the stage the play sold out.
Response rates were 100%. Within just days of announcing the new cast the box office experienced record online bookings with only 10% of tickets remaining available at the door.The cast which changed each week loved the experience of acting in a high-end Sydney theatre play and the people who bought tickets to see them perform loved the experience. The new scene didn't just encourage a new audience but also got on the pages of national press.
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