At the National level, 2016/17 were the years with the fewest donors in the history of Argentina. In the Province of Buenos Aires there are 3248 people on the waiting list for a transplant. So far in 2018, only 128 transplants have been performed. CUCAIBA needed to do something to make that number grow.

So we took the practice of recreating old pictures with the same people assuming the same position and wearing the same clothes, and tweaked it by changing one of the persons in the second photograph. This is how we delivered the message: we have the power to make lives go on.