The bitter cold, winter months are generally when people get sick, but with peoples increasingly busy lives there is not time for a cold or flu.

So when people experience the very first symptoms of a flu, they want to nip it in the bud and treat it immediately.

Theraflu – one of the world’s leading flu treatments, with a brand message about being ‘fast’ and ‘effective’ were looking for a new way to help people in big cities diagnose flu faster then ever.

We created the Theraflu Thermoscanner - the world's first interactive advertising medium measuring fever – one of the first symptoms of flu.

Our interactive outdoor ads equipped with a thermal camera were placed in high foot traffic areas, creating the perfect opportunity for passers by to check if they have a fever, without even having to take off their winter coat.

People could also generate their own ‘thermo-selfie’, and share it on their social media or send it to whoever they wanted… to their boss for example, as proof that they have a fever and need to take the day off.

After measuring their temperature people were directed to prepare for a flu season with Theraflu.

The campaign launched during the peak of a flu season in Poland (January-February). We placed our city lights in most visited and crowded areas of Warsaw – near popular meeting points, metro station and malls. Each site was placed within walking distance of a pharmacy, where we could easily convert our brand message into sales for Theraflu.