Meizu is a newcomer brand in the worldwide smartphone market. To make their entry model, the M2, stand out in front of its established competitors, we had to point a strong differential. We achieve this by exploiting a feature that its main competitors do not have: the autofocus of the camera. With photos of situations that don't come back ruined by a focus error of a common mobile phone, we show how important it is to always be prepared with a Meizu.