The famous Cadbury symbol of generosity - the glass and a half of milk - tip over, and milk pours down the purple poster to create a symbol of human kindness. A heart, a smiley face or a thumbs up.

The milk pours in a rich and luxuriant style, swirling and flowing as it fills up to make the symbol.

There’s no logo or product. Instead we simply display the endline ‘There’s a glass & a half in everyone’. This all happens on a purple background - the colour that Cadbury are famous for, and the colour of their Cadbury Dairy Milk packaging. The words ‘& a half’ in the endline are in embossed gold leaf, symbolising generosity.