Cannes Lions

There´s only one

MADE, Mexico City / JEEP / 2023

Film
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Jeep Wrangler has many fans, those who had uploaded to social media many videos of our vehicle helping other brand vehicles that get stuck trying to do what our Wrangler´s does. These are the best ads any brand will love to have.

Execution

Real footage of a Jeep Wrangler pulling out a vehicle of another brand out of the sand. The perfect car demo for us.

Outcome

+2points Brand Love

+30M reach

+15k interactions each video.

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