Cannes Lions
MADE, Mexico City / JEEP / 2023
Overview
Entries
Credits
Background
Jeep Wrangler has many fans, those who had uploaded to social media many videos of our vehicle helping other brand vehicles that get stuck trying to do what our Wrangler´s does. These are the best ads any brand will love to have.
Execution
Real footage of a Jeep Wrangler pulling out a vehicle of another brand out of the sand. The perfect car demo for us.
Outcome
+2points Brand Love
+30M reach
+15k interactions each video.
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12 items