Cannes Lions

Things You Can't Unthink

FRANK CONTENT, Toronto / BANFF CENTRE / 2017

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

An older man is perched on a table on his hands and knees. The room is empty except for the man, the table, and a piano stool resting in clear view behind the man. A younger man enters from the left, calmly walking towards the piano stool. He turns to face the camera, bows, takes a seat, and stretches. The perspective shifts to the older man, facing him head on. He stares into the camera and blinks. Perspective shifts back to the younger man. From above, we see the younger man open up the older man's back, revealing a tiny piano. As the piano player presses the keys, the old man lets out a long, throaty tune. A chanting percussion beat kicks in, filling the entire room with a rich and vibrant sound. The young man cries a single tear. The old man turns to camera and smiles.

Execution

Extensive casting process over multiple weeks exploring all types of characters in order to find the most relevant and engaging actors based on the necessary roles

Similar Campaigns

6 items

2 Cannes Lions Awards
LEARN THE HARD WAY

CHI & PARTNERS, London

LEARN THE HARD WAY

2015, THE PRINCE'S TRUST

(opens in a new tab)