The Brief:While technology in and of itself is exciting for tech nerds, our task was to help make the PC Road Show event more appealing, stimulating and fun for the rest of the attendees.

The Idea:Borrowing from the smart design of the ThinkPad, a point-collecting game was created that proved to be quite a challenge, even for serious gamers.The Results:The biggest worry with these kinds of events is usually the small numbers they attract. In the end, though, the only worry that surfaced was getting the crowd of attendees to walk away from the game at closing time.