The Challenge:The Hamburg Mannheimer is to be shown in a different light and distinguished from other rather middle-class insurance providers. The brand should thus attract attention (from a younger target group) by means of a comic-strip atmosphere and playful elements. A standard subject or product available from any insurance company is thus approached in a new way.Solution:Fresh, positive, humorous approach to the subject, without awakening fears. Involvement by the playful aspect, consequently attracting attention and interest in the HM brand and product behind it.Results:Impressions: 233,275Clicks: 11,808Click rate: 5.06%