Budweiser partnered with the Professional Women’s Hockey Players Association (PWHPA) to draw attention to the gender gap at a moment when the country would be listening, during the 2021 Hockey Hall of Fame induction weekend.

Budweiser and the PWHPA confronted the irony of the Our Game statue head on. Using 3D printing technology, we created a new statue featuring a female player titled ‘This Game is For Us All’ and installed it directly across the street. The new statue echoed the old, and the message was clear. Visibility Matters. Construction took 17 days and the statue remained on site for the entire week.