Eurobest
SAATCHI & SAATCHI, London / DEUTSCHE TELEKOM / 2020
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We open on what you’d expect from Gen Z. Disengaged kids, selfies, faces lit up by the glowing screen. A lackadaisical young voice describes the stereotypes back to us as if it’s boring to her, they’ve heard it a million times. Then there’s a shift. A skater game regenerating the earth transitions into a real-world climate activist, cut to a LGBT campaigner, a female DJ in a male dominated club, a UN youth ambassador, fashion and tech entrepreneurs succeeding in their field. All with the help of technology. And back to the kids in their bedrooms. They are watching someone, it’s Billie Eilish who is voicing the film. She’s on her phone, backstage on this very commercial and she’s imploring the generations to come together and understand each other better. We pull out as Billie goes back to work. Telekom are with this generation, now and in the future.
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