The app collected your running data - distance, duration and pace, to generate a unique pattern based on your running style. The longer someone run, the more features they unlocked at the same time as the pattern evolves. When the run was over users could edit, tweak and style their design, depending how much they had achieved.

All customized tights were collected in an online campaign gallery. A combination of votes and a jury, consisting of Helly Hansen’s head of design, selected five winners, who got their own customized tights produced.

Include tangible and quantifiable results of how successful this mobile campaign/entry was with both client and consumers and show how the results can be measured against the original objectives to achieve the business goals.

The campaign is still ongoing, so it is hard to give specific results yet. But we have seen that people are sharing their designs on Twitter and some workout magazines online has written about the app.