We, the creators, the director, and the producer are living in this new reality of subscriptions, views, influencers, and so on.

The project was born on the sorrows of this new production reality by making fun of it.

That was the briefing: how can we, in a fun way, reflect on this strange moment.

The director came to O2 Films with the scripted series.

Written and ready to shoot.

Our daily life, especially difficult moments we’ve faced were put there is a very cool and funny way.

The feeling of the “story of our lives”, seen through comedy, hit everybody as a project that needed to be made.

When it comes to strategy, the project was born to talk about the market reality, imposed by formats and platforms, but all within a platform.

Without the intention of criticizing Instagram, but rather the constraints that the market creates to meet its demands.

To elucidate this “criticism” at the moment, the strategy was to use a new format platform to talk about the bigger picture.

The project was handled and produced in-house in the same way as the projects O2 does for major streaming companies like Netflix, Amazon Prime, HBO, Discovery, and Warner.

Since it was an authoral project, the director had complete freedom to do it according to his vision.

And because it's a creator’s project, it was posted on the director's feed.

As it is a product never seen before, we wanted to be different also in the exhibition idea and we bet on putting it only on the director's feed, it's a micro-series of four five-minute episodes, totaling more than 20 minutes, for Instagram where people usually don't take more than a few seconds to see a photo or video, our initial expectation was a range between 3000 and 5000 views. And we had the happy surprise of having more than 25000 organic views. We expect it to be a resounding success.