Cannes Lions
EURO RSCG, Dusseldorf / BOEHRINGER INGELHEIM / 2007
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Description
Thomapyrin acts very fast against hangovers.This is shown by the following interactive banner that deals with the double meaning of the German word “Kater”, which signifies a male cat but also a serious hangover.It was placed the day after carnival, probably the day of the year with the most hangovers.By linking different banner formats the user could experiment how to get rid of a hangover the fastest way.
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