This execution caught photo manipulators in the act, making them think twice about how they’re affecting society’s perception of beauty. The buzz that it created once again proved to women everywhere that Dove practices what it preaches – and believes in the value of Real Beauty. This revolutionary concept displayed that advertising can be more than an ignorable message in a fixed space. To our knowledge, it was the first time that a Photoshop Action was used to convey a brand message. It proved that advertising can surprise people and create real thought and powerful conversation about a serious issue.

The action was downloaded by over 9,000 Photoshoppers. It was covered by news sources all over the globe, including Forbes, Fast Company and Mashable - sparking meaningful conversations globally. It gained over 47 million blog impressions, over 27 million Twitter impressions and over 7 million PR impressions – putting Dove at the forefront of the fight against photo manipulation. Most importantly, it made women feel a powerful connection to the brand, creating loyal advocates all over the world.