Cannes Lions
SAATCHI & SAATCHI , Berlin / PSYCHOTHRILLER.DE / 2012
Overview
Entries
Credits
Outcome
As a reward the horrified commuters were given a free download for one of the audiobooks in the Terminal 3 series. We filmed the stunt with 4 hidden cameras and also documented the story on Facebook and YouTube. The result: Sales increased by 25% and Psychothriller.de got hundred of fresh clicks on Facebook plus a worldwide media echo on the Internet.
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