Cannes Lions
BASSIER BERGMANN & KINDLER, CUSTOMER EXPERIENCE SPECIALISTS LUDWIGSBURG, Hamburg / DR ING PORSCHE / 2013
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Can you sit in a sedan and drive a sportscar? Can you make a sustainable choice without lagging driving pleasure? Can you keep a timeless design DNA but make it sharper? Four years after its initial launch, now the new Panamera redefines the standards of sportiness and luxury in its segment. It is the only car that is literally empowered by its contradictions. From the contradiction within every mechanical part to the contradictionary experience of having a relaxed journey or forcing it on the racetrack. Interactively experience these thrilling contradictions online in a beautiful magazine.
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