Cannes Lions
TBWA\SINGAPORE, Singapore / STANDARD CHARTERED / 2021
Overview
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Credits
Execution
Almost every shot contains an element of CG. All the sustainable projects were created in CG and then seamlessly integrated. We started with research and concept designs for each asset, then moved into build and look development. We created the solar panels, wind turbines, tanker, train and parts of the city in CG. Once we had shot plates we started the layout and animation process, finishing the shots off with the rendering and lighting, handing over to compositing team to seamlessly integrated the CG into the plates.
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