Toddler-head mounted GoPro camera, a branded content partnership with Nickelodeon and a toddler’s-eye-view of the environment proved a world first formula.

The scenes showcased parental interactions, puzzle solving, ‘mowing’ the lawn, bathtub fun and bedtime stories - a world of new discoveries and wonder. Our visually arresting, sharable content also demonstrated the importance of DHA for toddlers to develop the cognitive and motor skills they need in a big new world.

Toddler-cam content aired across all Nickelodeon’s platforms, including TV, online, social and mobile; reaching parents with preschool aged children. Content also featured on Enfagrow’s own website and social channels.

Seeing is believing! Toddler-cam made parents view the world and Enfagrow with DHA through fresh eyes, driving an enormous 43% YOY lift in FMCG sales and 22% increase in total aided brand awareness. Our concept captivated and delighted parents, giving them a new understanding of how critical DHA is for their toddlers’ cognitive development – and set the brand on a brilliant trajectory for 2015.

As a bonus, the campaign was created entirely by leveraging our media spend to produce the breakthrough creative. We saved our client money and showed them that their media agency could double as their creative agency.