Cannes Lions

TIC STAC TOE

SUSPECT, New York / ACCOMPLICE PRODUCTIONS / 2016

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Overview

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Credits

OVERVIEW

Description

Inspiration came from my 5 yr old daughter who happened to be stacking X + O pieces one day using a coffee table version of a tic-tac-toe game we had. She happened to have 3-X's stacked vertically. When I saw this I immediately said ...You won... 3-in-a-row upwards! She didn’t know what I meant.

I wondered if tic-tac-toe could be played in 3 dimensions and if so, Tic STACK Toe could be a possible name for a new game.

Upon initial web research it was evident that there were some basic attempts to make tic-tac-toe dimensional however in all instances there were major flaws in those attempts. We improved on the dimensional concept by:

- Expanding the game-play to a 4-in-a-row game instead of 3-in-a-row.

- Creating a way for pieces to attach together and break apart easily.

- Giving the game a bold new look, feel and identity.

Execution

TIC STAC TOE is best played as a 2 player game, however you can play with 4 people and alternate turns with a team-mate if you desire. After pulling the product out of the box one player takes all the X pieces and the opponent takes the O pieces.

First player to go places their piece anywhere into the game board. The opponent does the same. Players can choose to place pieces on the board or to stack pieces on top of other pieces at any time. The first person to get 4 of their pieces in a perfect Horizontal, Vertical or Diagonal row wins the game.

TIC STAC TOE comes with 66 high quality game pieces, 1 game board and game instructions. Once your hand is removed from the placed piece it cannot be changed.

The game comes with 2 optional black pieces which are blockers. Blockers add a different strategy to the game. A blocker can only be used to block an opponents win. A blocker must be used before placing down your regular piece.

You can give each player a blocker or when playing against a less experienced player, give one or both to only that player.

Outcome

TIC STAC TOE is in many retail stores including Walmart, Toy’s R Us, Target, Kohls and specialty stores throughout the USA. The game is also sold in Canada, Japan, and soon expanding into other countries. Although the first product recently hit retail we plan on expanding the brand and product line to include a smaller travel set, color options, upscale magnetic version, licensed versions and other variations.

The consumer value is a major improvement on a popular classic game. The game is competitively priced between $15 and $20 USD. The worldwide familiarity of tic-tac-toe is a perceived brand value. Sales to date have exceeded 2 Million.

Although not officially documented yet there have been consumer claims that the game helps kids with spacial + dimensional thinking. TIC STAC TOE has won multiple awards including the Creative Child Game of the Year, Parents Choice and Tillywig Best Family Fun awards.

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