Cannes Lions
BBDO NEW YORK, New York / AT&T / 2017
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With AT&T Ticket Twosdays, customers can bring any friend to the movies for free on Tuesdays. In the film we see Darren, an AT&T customer, telling his secret high school crush Simone that AT&T customers can bring a friend to the movies for free on Tuesdays, and that he happens to be one. Simone is a very innocent girl and misinterprets the invite. She asks if she can really bring any friend, including her boyfriend. The boyfriend shows up, they take Darren’s phone in order to get in, and then they thank him before taking off. Darren is left with no date and no phone. The super reads “Bring your boyfriend to the movies for free on AT&T”.
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