Cannes Lions
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2010
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A man plans to wear sweatpants out for a boy's weekend in Las Vegas. His friends, disappointed in his fashion sense, think they've found the perfect excuse (a stain) to make him change his absurd pants. Thanks to Tide to Go, a stain won't hold him back from wearing his sweatpants for a night out on the town.