Cannes Lions
LEO BURNETT DUBAI, Dubai / PROCTER & GAMBLE / 2011
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Brief: In an ever-growing competitive market, P&G wanted us to promote the USP of Tide being ‘guaranteed Tide whiteness’ on radio.
Solution: So our basic goal was to communicate 'white' in the freshest way possible, by trying to find the whitest of white things, in the world, ever.
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