Cannes Lions

TIDE LAUNDRY DETERGENT

LEO BURNETT, Hong Kong / PROCTER & GAMBLE / 2008

Overview

Entries

Credits

Overview

Description

To avoid clichéd demos of hidden dirt and germs, we looked at visualizing the 'objects' that tend to carry dirt and germs on them; i.e. dogs, footballs and bicycles etc.

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12 items

1 Cannes Lions Award

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