Cannes Lions

TIDE WITH A TOUCH OF DOWNY

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2007

Film

Overview

Entries

Credits

Overview

Description

Locker room gym scene, one kid snaps a towel loudly on another kid's shorts. The kid that was snapped doesn't seem to notice. The towel-snapper looks at his towel as if there's something wrong with it.

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