Every now and then you get to work on a project that reminds you of why you became an editor.

These days social media has become incredibly noisy when it comes to getting behind a good cause so for the 3890 Campaign to hold its own we wanted to bring a contemporary editorial approach to traditional filmmaking.

Its always nice to collaborate with a director that is as passionate about story telling as I am. Hopefully this artist driven trailer can help expose the injustices of the illegal tiger trade, and start a conversation to create more awareness around the issue.