Spikes Asia
LEPUB, Singapore / TIGER BEER (THE HEINEKEN COMPANY) / 2023
Overview
Entries
Credits
Execution
Shot on Arri Alexa with Anamorphic lenses, and Phantom for high-speed shots, the cinematography reflects stages of Son's story. It starts with a sombre, dark mood that suggests his self-doubt, transitioning from a carefully choreographed locker room scene to a newspaper cover with malicious headlines about him. Going through a series of cinematic, metaphorical shots, the story arrives at a point where he thinks of giving up... until, after a brief moment of self-reflection, he looks into the camera and decides to fight back.
The film takes a turn as the mood changes. The lights assume a more positive tone and the rhythm accelerates as we see Son training and going through different stages of his career to beat the odds and become the first Asian player to ever win the Golden Boot, making a parallel with Tiger Beer: born in Asia and beating the odds to become world acclaimed.