Spikes Asia

Tiger Beer - The Golden Son

LEPUB, Singapore / TIGER BEER (THE HEINEKEN COMPANY) / 2023

Film
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Overview

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OVERVIEW

Execution

Shot on Arri Alexa with Anamorphic lenses, and Phantom for high-speed shots, the cinematography reflects stages of Son's story. It starts with a sombre, dark mood that suggests his self-doubt, transitioning from a carefully choreographed locker room scene to a newspaper cover with malicious headlines about him. Going through a series of cinematic, metaphorical shots, the story arrives at a point where he thinks of giving up... until, after a brief moment of self-reflection, he looks into the camera and decides to fight back.

The film takes a turn as the mood changes. The lights assume a more positive tone and the rhythm accelerates as we see Son training and going through different stages of his career to beat the odds and become the first Asian player to ever win the Golden Boot, making a parallel with Tiger Beer: born in Asia and beating the odds to become world acclaimed.

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2 Spikes Asia Awards
Tiger Beer - 22:31

LEPUB, Singapore

Tiger Beer - 22:31

2023, TIGER BEER (THE HEINEKEN COMPANY)

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